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Professional Digital Marketing

Plan and run campaigns across search, social and email — measured with real analytics.

Online
Rating
4.7 (540)
Students
2,310 learners
Duration
10 Weeks
Certification
NYTI Certified

What You'll Learn

  • Marketing strategy and funnels
  • Search engine optimisation
  • Social media advertising
  • Email marketing
  • Google Analytics
  • Campaign reporting

About this programme

Learn to plan, launch and measure digital campaigns. Covers SEO, content, social media advertising, email and analytics with hands-on projects on live sandbox accounts.

Requirements

  • Basic computer and internet skills

Course Curriculum

4 modules · 12 lessons · 4h content

  • What is digital marketing?Preview Completed15 min
  • Customer journeysPreview Completed22 min
  • Setting goals Completed11 min

  • Keyword research Completed18 min
  • On-page SEO Completed25 min
  • SEO quiz Completed30 min

  • Organic content Completed21 min
  • Paid social campaigns Completed10 min
  • Social media project Completed30 min

  • Measuring results24 min
  • Reporting to stakeholders13 min
  • Final assessment30 min

Your instructor

Tanvir Ahmed

Growth Marketing Lead

Former head of performance marketing at a regional e-commerce company.

4.8 rating 4,580 students

Earn an NYTI-certified certificate

Complete all modules and pass the final assessment to receive a certificate with a unique ID and QR code that employers can verify online.

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